The sound of Banca Ifis awarded with “Premio Mediastars”
Banca Ifis wins the Mediastars technical advertising award, now in its 25th edition, in the audio-visual theme category with the “Audio Brand” project. On the occasion, Rosalba Benedetto, Head of Communication, Marketing and External Relations Department, was interviewed on how the communication asset of companies has evolved and how they managed to overcome the difficult […]
Retail Sound: my dialogue with Marica Gigante and her VM Club.
Last Friday I participated as a guest in the weekly live that Marica Arianna Gigante organizes for VM Club members In 60 minutes we tackled different issues related to retail sound, sharing my experience in the sound for retail environments with pleasure, presenting the different creative approaches (e.g. music playlists vs soundscapes) but also deepening […]
A brand new Sound Identity for Banca Ifis
In collaboration with Fluendo, Concerto Music and BrainSigns, I took care of the realization and implementation of the new Sound Identity of Banca Ifis. VP Ernesto Fürstenberg Fassio said “Rebranding is a major project we have been working on for some months and represents another stage in our long journey and an occasion to show […]