Banca Ifis wins the Mediastars technical advertising award, now in its 25th edition, in the audio-visual theme category with the “Audio Brand” project.
On the occasion, Rosalba Benedetto, Head of Communication, Marketing and External Relations Department, was interviewed on how the communication asset of companies has evolved and how they managed to overcome the difficult moment related to the Covid-19 pandemic by continuing to strengthen the brand.
You can read her interview here.